The Fresh Toast
Summer has always been about freedom, relaxation, and unforgettable moments under the sun. In recent years, Millennials and Gen Z have started to swap out traditional summer cocktails and late-night beers for something that feels more in tune with the season’s energy—marijuana. With infused beverages, outdoor-friendly strains, and wellness rituals growing in popularity, it’s no wonder cannabis is becoming the ultimate summer vibe.
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Unlike alcohol, which often leaves people feeling sluggish in the heat, cannabis offers a lighter, more customizable experience. Gen Z and Millennials are especially drawn to cannabis because it fits seamlessly into their lifestyle: it pairs well with fitness, wellness, and even mindful socializing. Cannabis-infused mocktails and THC seltzers are appearing at beach parties and rooftop gatherings, bringing a refreshing alternative to sugary drinks or heavy beers.
Search trends back this up—summer queries for “cannabis seltzers” and “weed mocktails” have surged, especially in states with legal markets. This shift shows how younger generations are redefining what it means to have a good time under the sun.
Summer calls for cannabis that lifts the mood without weighing you down. Citrus-forward sativas like Tangie, Clementine, and Orange Creamsicle have become seasonal favorites. Their bright, zesty terpene profiles pair beautifully with warm weather, outdoor music festivals, or casual afternoons by the pool. They also provide energy and focus—ideal for activities like hiking, paddleboarding, or even beach yoga.
What sets this trend apart is how cannabis is being woven into experiences:
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Morning Yoga and CBD Rubdowns: Many wellness enthusiasts are starting the day with yoga followed by CBD oils or balms to soothe muscles.
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Paddleboard & Microdose Sessions: Low-dose THC tinctures are being used to enhance focus and relaxation on the water.
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Sunset Sesh Gatherings: Communities are hosting legal, small-group beach or rooftop smoke sessions, creating social bonds without the hangover.
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Festival Recovery: Post-festival cool-downs now often feature cannabis-infused beverages instead of beer, with CBD helping reduce inflammation and soreness.
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As always, moderation and responsibility are key. Hydration, sunscreen, and proper dosing matter, especially when combining cannabis with outdoor activities. Experts recommend starting small and keeping edibles or beverages at low doses to avoid overdoing it in the heat.
Cannabis is carving out its place as the ultimate summer vibe. For Millennials and Gen Z, it’s more than just getting high—it’s about wellness, balance, and making the most of those long, golden evenings. Whether it’s a citrus strain at a backyard BBQ, a THC seltzer by the pool, or a mindful hike with friends, cannabis is helping to define a new generation’s summer rituals.
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